02 / The website launch checklist

Ready is in
the details.

Walk through the things that matter before a site meets the world. Check what you’ve verified. Leave notes for what comes next.

18 practical checksSaved in this browserA review you can take with you

Opening your local draft…

A self-review, not an automated scan.

0 checked · 18 to review · 0 N/AReview & export ↓

Which site are you reviewing?

18 checks shown

01Make the purpose clear

A visitor can explain what this site offers.

Ask someone unfamiliar with it to read the first screen. What do they think they can do here?

Add a note

Note: A visitor can explain what this site offers.

Every important page has a useful next step.

Follow the main button yourself. Confirm its label describes what happens next.

Add a note

Note: Every important page has a useful next step.

Names, claims, prices, and examples are accurate.

Check against the approved source. Remove placeholders and get permission for client quotes.

Add a note

Note: Names, claims, prices, and examples are accurate.

02Try the real journeys

Navigation and important links reach the right place.

Try the menu, footer, logo, contact links, and any older URLs people may still use.

Add a note

Note: Navigation and important links reach the right place.

Forms work from submission through receipt.

Use a test submission you control. Check validation, success, failure, and where the message arrives.

Add a note

Note: Forms work from submission through receipt.

People can recover when something goes wrong.

Review empty results, missing pages, unavailable services, and retry or contact options.

Add a note

Note: People can recover when something goes wrong.

03Make it usable for more people

The important journeys work on a small phone.

Try a real phone and narrow browser. Check text, menus, buttons, forms, and horizontal overflow.

Add a note

Note: The important journeys work on a small phone.

You can use the site with a keyboard.

Use Tab, Shift+Tab, Enter, and Escape. Focus should be visible, ordered, and never trapped unexpectedly.

Add a note

Note: You can use the site with a keyboard.

Text, images, and forms have accessible alternatives.

Check contrast, meaningful image descriptions, labeled inputs, clear headings, and reduced motion. Include a screen-reader pass.

Add a note

Note: Text, images, and forms have accessible alternatives.

Images and videos load without getting in the way.

Use a slower connection. Check loading space, image sizes, playback controls, and captions where needed.

Add a note

Note: Images and videos load without getting in the way.

04Make it findable and trustworthy

Important pages have clear titles and descriptions.

Check the browser title and shared-link preview. Each page should describe its own subject.

Add a note

Note: Important pages have clear titles and descriptions.

The pages you want found can be indexed.

Check canonical URLs, robots rules, sitemap, and your search-console account. Keep private pages private.

Add a note

Note: The pages you want found can be indexed.

Privacy and consent reflect what the site actually does.

List the information collected and the services used. Test cookie choices and relevant unsubscribe flows.

Add a note

Note: Privacy and consent reflect what the site actually does.

The site uses HTTPS and keeps secrets off public pages.

Check certificates, mixed content, public downloads, and browser requests. This checklist is not a security audit.

Add a note

Note: The site uses HTTPS and keeps secrets off public pages.

05Own the day after launch

Someone owns the domain, hosting, and important accounts.

Record the responsible person, renewal dates, access recovery, and how to reach support.

Add a note

Note: Someone owns the domain, hosting, and important accounts.

There is a working backup or rollback path.

Know what is backed up, who can restore it, and how to undo a bad release.

Add a note

Note: There is a working backup or rollback path.

You can tell whether the site helps people.

Choose a few useful outcomes such as completed inquiries or confirmed subscriptions. Test tracking according to consent choices.

Add a note

Note: You can tell whether the site helps people.

There is a plan for updates and broken things.

Name an owner for forms, content, integrations, and launch follow-up. Schedule the first check-in.

Add a note

Note: There is a plan for updates and broken things.

LAUNCH_REVIEW.TXT

One less loose end

Make the next check count.

0Checked

18To review

0N/A

Work through the checks in any order. Save the things you need to follow up on.

View the plain-text version

Your review

# Website launch review: Untitled site

0 checked · 18 to review · 0 not applicable
Self-review only. Completion does not certify a site or replace accessibility, security, or legal review.

## Make the purpose clear
[ ] A visitor can explain what this site offers.

[ ] Every important page has a useful next step.

[ ] Names, claims, prices, and examples are accurate.

## Try the real journeys
[ ] Navigation and important links reach the right place.

[ ] Forms work from submission through receipt.

[ ] People can recover when something goes wrong.

## Make it usable for more people
[ ] The important journeys work on a small phone.

[ ] You can use the site with a keyboard.

[ ] Text, images, and forms have accessible alternatives.

[ ] Images and videos load without getting in the way.

## Make it findable and trustworthy
[ ] Important pages have clear titles and descriptions.

[ ] The pages you want found can be indexed.

[ ] Privacy and consent reflect what the site actually does.

[ ] The site uses HTTPS and keeps secrets off public pages.

## Own the day after launch
[ ] Someone owns the domain, hosting, and important accounts.

[ ] There is a working backup or rollback path.

[ ] You can tell whether the site helps people.

[ ] There is a plan for updates and broken things.

Made with https://isr.studio/tools/launch-checklist

These are checks you record yourself. A completed list does not certify a site’s accessibility, security, or legal compliance.

Website launch review

# Website launch review: Untitled site

0 checked · 18 to review · 0 not applicable
Self-review only. Completion does not certify a site or replace accessibility, security, or legal review.

## Make the purpose clear
[ ] A visitor can explain what this site offers.

[ ] Every important page has a useful next step.

[ ] Names, claims, prices, and examples are accurate.

## Try the real journeys
[ ] Navigation and important links reach the right place.

[ ] Forms work from submission through receipt.

[ ] People can recover when something goes wrong.

## Make it usable for more people
[ ] The important journeys work on a small phone.

[ ] You can use the site with a keyboard.

[ ] Text, images, and forms have accessible alternatives.

[ ] Images and videos load without getting in the way.

## Make it findable and trustworthy
[ ] Important pages have clear titles and descriptions.

[ ] The pages you want found can be indexed.

[ ] Privacy and consent reflect what the site actually does.

[ ] The site uses HTTPS and keeps secrets off public pages.

## Own the day after launch
[ ] Someone owns the domain, hosting, and important accounts.

[ ] There is a working backup or rollback path.

[ ] You can tell whether the site helps people.

[ ] There is a plan for updates and broken things.

Made with https://isr.studio/tools/launch-checklist