CASE / 01Reading Opens Your World
A public story and centralized platform for a Montana literacy nonprofit built around one-to-one reading.
View projectISR STUDIO / READY
AI is the rematch between
David and Goliath.
System ready
Make something today.
Websites, brands, and useful AI.
Made with care in St. George, Utah.
Thoughtfully designed.
- Web & digital
- Brand & creative
- AI & automation
Good people, real projects.
View all workCASE / 01
CASE / 02Hartman Retirement Partners
A calm, credible public experience for a St. George retirement-planning firm built around clarity, coordination, and human guidance.
View project
CASE / 03Prospect Title Insurance Agency
A confident digital experience for a multi-generation Utah title and escrow company, built to carry people from first offer to final signature.
View project
CASE / 04CBSC Device Essentials
A tactile digital storefront for the reusable screen cleaner that keeps a brand attached to the devices people use every day.
View project
CASE / 05Rental & Sales website
BeeHive Rental & Sales
Two distinct public websites and one shared operating platform for a family-owned Southern Utah equipment business serving its community since 1994.
View project
CASE / 06AEG Design
A public website and private team dashboard for an engineering firm.
View project
CASE / 07Hiloha
A sharper digital home for Carson Smith’s Amazon growth company.
View project
CASE / 08PayPro
An independent payment advocate built around clear reviews, suitable options, and owner choice.
View projectA little curiosity goes a long way
What do you want to make?
You don’t need the whole plan. Pick the part you’re curious about and start there.
Explore an idea
Follow something you’re curious about. Turn it into a prompt you can take to your favorite AI tool.
One question is enough
Open the prompt workbenchLearn a skill
Get comfortable with AI, question its answers, and find one useful way to bring it into your life.
Read it. Try it. Make it yours.
Start the free AI trackBuild a project
Give that someday idea a starting point. Turn a few answers into a clear brief you can save, share, and build from.
A small first version counts
Write your build brief
Start with what you have. A small first version counts.
Free tools · No account needed
A little structure. A real start.
ISR Studio · St. George, Utah
Make something
today.
A free school, a weekly game and a studio, built in St. George.
Big ideas don’t need a big team. Start with one question. Leave with something you can use.
Explore the free schoolTry this now
Learn anything in 30 seconds
Explain what a mortgage rate really means to a curious beginner with one everyday example, then give me three questions to ask next.
Works in ChatGPT, Claude, Gemini or any AI you already use. Leave out private details.
More free promptsMade here, by hand.
In good company
Things I’m part of.
PayPro
A St. George payment advocate that reviews the current setup, compares suitable provider options, and explains the tradeoffs before a switch.
Haestus
Haestus.dev is Rocky’s development team, co-founded with James Watling. They build useful AI implementations, automation, and software.
Sandbox by Haestus
A developing home for builders to learn, make, and share practical work.
Tandem
A field-oriented product for trade professionals and the people who support them.
This week in football.
Full board
NFL · Week 6
isr.studio/picks · Mountain Time
Next lock
- Commanders at 49ers
College · Week 8
isr.studio/picks · Mountain Time
Next lock
- No. 2 BYU at UCFKickoff time TBD
- Pittsburgh at No. 1 Miami
- No. 6 Indiana at Michigan
Play along
Free, private leagues
Bragging rights only
Pick a winner for every game with your friends. Each one locks at its own kickoff, and the standings settle the argument.
A little fuel. A little momentum.
Your daily spark.
Quote of the day
“No matter what you call it, music is as good as it sounds. Music is an oral art. Until you hear it, it is not music and if it sounds good it is good.”
Challenge of the day
5 minutes to startTurn curiosity into a tiny experiment.
Write a question you genuinely want answered. Ask an AI for a simple way to investigate it today, then choose one observable result to look for.
Have more time? Go deeper.
Run the experiment, check the result against a reliable source, and write three sentences about what surprised you.
Five minutes is a good start.Music & quote archive
Open for votes
2 votes
Which room should Rocky build out next?
One tap, no account. One vote per device.
Free by email
InTheCut
Short notes and a weekly letter on building useful things. Pick the lists you want.
Latest · Weekly letterUseful before impressive
Get InTheCut Stay a little longer
There’s more around here.
Explore every roomLearning, games, films, food, and everything down the hall.
Choose a room.
The front rooms.
Hire the studio
isr.studio/hire
AI training · Branding · Websites
AI training for your team, branding, and websites that do their job. Built with Haestus when it needs to go further.
Weekly pick'em
isr.studio/picks
Free
College football and NFL, straight-up winners. Free, with an invite code.
Work
isr.studio/work
8 case studies
Eight client case studies, told with the real scope.
Football board
isr.studio/cfp
This week
AP Top 25 plus BYU, Utah and Utah State, in Mountain Time.
More rooms, down the hall.
Kitchen
isr.studio/kitchen
Opening soon
- 01Tested first. Rocky cooks every recipe before it is posted.
- 02Credit, always. TikTok finds name the creator and link the original.
- 03Built for the stove. Tick-off ingredients and a servings scaler.
InTheCut
isr.studio/inthecut
Surveys
isr.studio/surveys
Live poll · 2 votes
Which room should Rocky build out next?
Tap an answer to vote and see where everyone landed.
The lab
isr.studio/play
Not open yet
- Weekly pick’emStraight-up winners, free with an invite code.
- Football boardAP Top 25 plus BYU, Utah and Utah State.
Until the lab opens, these two are the place to play.
Meet & connectFind a collaborator, follow the work, or leave a little encouragement.
Good people. Interesting possibilities.
Find your people.
You bring the curiosity. Bring an idea, a question, or a skill you want to share. Start a conversation with Rocky and see where it goes.
An invitation, wherever you’re starting
You don’t need to
have it figured out.
You might be making your first thing with AI. You might have a business, a half-finished song, or an idea that won’t leave you alone.
Tell Rocky what you’re chasing, what you need, and what you can offer. That’s a place to start.
Introduce yourselfOpens an email to Rocky. A real conversation starts here.
Your place in ISR
A portal of
your own.
Your member home for weekly picks, leagues, notes, and a direct line to Rocky.
Explore the portal Free member access · Email sign-inThe studio desktopThe original welcome, the creative philosophy, and Today’s note.
Learn free. Play together. Build with us.
A free school, a weekly game and a studio, in one window.
Try this now
Learn anything in 30 seconds
Explain what a mortgage rate really means to a curious beginner with one everyday example, then give me three questions to ask next.
Works in ChatGPT, Claude, Gemini or any AI you already use. Leave out private details.
More free promptsQuote of the day
“No matter what you call it, music is as good as it sounds. Music is an oral art. Until you hear it, it is not music and if it sounds good it is good.”
A good place to start
Got an idea in mind?
Tell me what you’re working on. We’ll find the useful next step.