Message and trust
Make the first screen answer who this is for, what becomes easier, and what the visitor can do next.
- Claims are source-backed
- Contact details are current
- No placeholder proof
- Prices and availability are accurate or omitted
Experience
Test the real route on a phone, with a keyboard, with reduced motion, and on a slow connection.
- No horizontal overflow
- Visible focus
- Useful page titles
- Branded 404
- Forms explain what happens
Ownership
Record who owns the domain, repository, hosting account, analytics, and content updates. A site is only durable when the team can operate it.