Case study · Hiloha Marketing
Hiloha — A Sharper Website for an Amazon Growth Company
A sharper digital home for Carson Smith’s Amazon growth company. Positioning, page system, and a responsive site, built directly with the founder.
- Role
- Positioning, UX/UI & responsive web
- Industry
- Amazon marketing · Growth studio
- Status
- Live
- Location
- Sandy, Utah
Client review
Carson, in his own words.
“They have an incredible design eye while making sure everything functions correctly.”
Carson supplied this review as a video. It is shown unedited, with captions. ISR Studio has not rewritten it or added claims to it.
Read the full transcript
Hey, my name is Carson. I’m the founder and owner of Hiloha Marketing.
Overall, the experience has been incredible working with them. They’re very attentive.
They work quick, and communication has been really good.
They really understand, and they’re willing to make as many edits and changes as we need.
They have an incredible design eye while making sure everything functions correctly.
I would definitely tell anyone to work with them. You can’t beat these guys.
- Monthly revenue reached, from $0
- 300K+
- ROAS sustained for 12 months
- 4x
- New-customer orders, year over year
- +473%
- Founder video review, supplied
- 28s
Hiloha reports the first three figures for its client Roe Wellness, Jan 2023 to Jan 2024 · hilohamarketing.com/results · They are Hiloha’s results, not ISR Studio’s.
01 / 07Client
01Client
Who is Hiloha?
Hiloha’s work is specialized and relationship-driven. The site work focused on giving that expertise a clear, credible frame without flattening the personality behind the company.
Hiloha Marketing is a founder-led Amazon growth studio in Sandy, Utah, run by Carson Smith. Its work is specialized and relationship-driven, and its public site is built around that: one founder, in-house work, and plain terms.
On its own site, Hiloha frames the work as Profit = (Traffic × Conversion) − Waste.
02Role
Positioning, page system, and responsive execution.
ISR Studio role
- 01Positioning support
- 02UX/UI
- 03Responsive web design
Delivered scope
- 01Website direction
- 02Page system
- 03Responsive experience
03Process
Feedback stayed inside the design loop.
Built directly with Carson Smith, with feedback carried through the visual and interaction decisions. Carson’s notes carried through the positioning, the visual system, the page decisions, and the responsive behavior.
That is also how Carson describes it. From his recorded review:
- very attentive
- work quick
- communication has been really good
- willing to make as many edits and changes as we need
Exact phrases from Carson’s supplied video.
04The site
Four pages that carry the whole pitch.
The public Hiloha site, captured from hilohamarketing.com. Click any frame to enlarge it.
- 01HomeCategories, the first-90-days roadmap, the services, and the audit-to-scale approach.
- 02ServicesFour pillars (PPC, content, branding, SEO) and the founder-led, in-house model.
- 03ResultsThe Roe Wellness flagship case study, the brand gallery, and an honest aggregate.
- 04Why HilohaThe growth thesis, plain pricing, and five questions to ask any agency.
05Outcome
What the work sits next to.
The delivered work is the website direction, the page system, and the responsive experience, and Carson’s own review of working together. Hiloha also publishes results for its Amazon accounts, and those are shown here as Hiloha’s reporting only.
Monthly revenue for Roe Wellness over about 12 months, Jan 2023 to Jan 2024.
Held for the entire 12-month run.
Year over year, same engagement.
06Evidence
What this page does and does not claim.
Carson supplied a video review in his own words. ISR Studio does not replace it with an edited quote or invented claim.
The Roe Wellness figures belong to Hiloha. They describe Amazon account growth, not the website, and ISR Studio does not present them as its own results or as proof the website caused them.
The screenshots are captures of the public Hiloha site. Nothing on this page is invented, and anything not yet supplied is marked “Coming soon…”.
FAQ
Questions about the Hiloha project
What did ISR Studio do for Hiloha?
ISR Studio provided positioning support, UX/UI design, and responsive web design for Hiloha Marketing. The delivered scope was the website direction, the page system, and the responsive experience, built directly with Carson Smith.
Who is Hiloha?
Hiloha Marketing is a founder-led Amazon growth studio based in Sandy, Utah, run by Carson Smith. Its public site describes in-house work across PPC, content, branding, and SEO.
Are the numbers on this page ISR Studio’s results?
No. The figures shown are ones Hiloha reports on its own results page for its client Roe Wellness (January 2023 to January 2024). They describe Hiloha’s Amazon work, not the website. ISR Studio makes no performance claim from them.
Is Carson’s review real?
Yes. Carson Smith supplied the 28-second video himself. It is shown unedited with captions, and ISR Studio has not replaced it with an edited or invented quote.
07Contact
Give your expertise a sharper frame.
Have a specialized business and a site that doesn’t say so yet? Bring ISR Studio the work that needs a clear next move, and we will start from how you actually operate.